News & Updates from NPR

As AI search becomes part of everyday life, companies are facing a new dilemma. Just as important as appearing at the top of search results, how AI recognizes and describes a company's brand has emerged as a crucial variable in PR strategy. On May 18, NPR visited client OB Beer with the APAC team from Semrush, a global AI search optimization platform. On that day, we conducted an 'AI Audit' session to directly verify, using real data, how the OB Beer brand is actually being e

Nordic oral health brand Jordan has selected NPR as its PR partner. Jordan, which introduced its first toothbrush in Norway in 1927, is a brand that has been leading the global oral care market with innovative functionality and sophisticated design. Jordan offers an age-specific lineup tailored to every stage of oral development — from infants to adults — taking responsibility for the whole family's oral health. With its 'Step' series for infants and toddlers leading the way,

Ahead of the spring/summer season, beauty brands are expanding consumer touchpoints through experiential marketing that spans both online and offline channels, and attempting to shift perceptions regarding new skin concerns. NPR successfully held the offline experiential event 'Frozen Cream – Cooling Lab' with LG Household & Health Care's beauty brand belif. Belif, a true herbal cosmetic brand, is a skincare brand that pursues 'True Hydration' to nourish the skin's essence un

With the recent proliferation of generative AI-based information search, the corporate digital marketing environment is facing a significant turning point. Moving beyond traditional search engine-centric SEO strategies, how a brand is perceived and structured in an environment where AI generates and recommends information is establishing itself as a core competitive advantage. Amidst this trend, Semrush, a global brand visibility platform company, has launched a full-scale en

NPR has been selected as the official PR partner for the Korean market of W Kuala Lumpur, Marriott International's lifestyle hotel brand. Inspired by the dynamic energy of New York, W Hotels is a brand that pursues a free-spirited experience distinct from conventional luxury. Based on the 'Jungle Glam' design concept, which combines Malaysia's nature with the glamour of a metropolis, W Kuala Lumpur has established itself as a space symbolizing the city's sensory energy. In pa

Building a New Order Ten years ago, NPR began with a realization:there were questions that could no longer be answered by conventional approaches. On December 28, we reach the result of that decision—our 10th anniversary. Building a new order always comes at a cost. It requires abandoning familiar methods and accepting unproven choices. Yet without that process, no new path ever truly opens. The past decade at NPR has been a period of testing new standards in reality. We oper

OB Beer, a leading company in the domestic beer market, has established itself as a company that practices social responsibility, going beyond being merely an alcoholic beverage company, through a sustainable management strategy that encompasses environmental, social, and responsible management. NPR has been a communication partner designing OB Beer's sustainable management direction, working on social contribution communication strategies for the past three years, and will c

Global fashion brand Classy Club successfully concluded its flagship store opening event in Seongsu-dong, Seoul on November 12. Classy Club is a brand rapidly gaining attention in the fashion and lifestyle market, pursuing 'Authentic Self-Expression' based on a refined design sense and humorous sensibility. Since its launch in 2018, Classy Club has continued its steady growth by introducing a diverse range of products reflecting its brand philosophy, including clothing, acces

As the global status of K-Beauty rises, NPR is partnering as the marketing agency for the global beauty brand Beauty of Joseon. Joseonminyeo is a leading skincare brand driving K-beauty trends and growing rapidly in global markets, including the U.S., Europe, and Southeast Asia, based on the philosophy of 'Modern Herbal Beauty' that combines traditional herbal ingredients with modern derma and clean formulas. In particular, under the brand philosophy of "reinterpreting the

LIVINGCREATOR, a rapidly growing K-living brand both domestically and internationally, has selected NPR as its official PR partner. LIVINGCREATOR is a brand gaining attention in the lifestyle market by proposing a 'Healthy Pleasure' home culture based on stylish colors, safe materials, and enjoyment. Since its founding in 2018, the company has continued its steady growth by introducing lifestyle innovations that combine practicality and design, such as the convenient cooking

As the digital media environment changes rapidly, the ability to accurately measure advertising effectiveness and design strategies based on consumers' actual viewing behavior is becoming increasingly important. Amidst these changes, Alphonso, a global leader in Connected TV (CTV) data and advertising technology, is leading the market by setting new standards. As Alphonso's PR partner in Korea, NPR has undertaken strategic communications to ensure that the technology-focused

In July 2025, a new concept theme park, 'JUNGLIA OKINAWA,' will open its doors in Yanbaru, northern Okinawa. Planned under the concept of 'Power Vacance!'—escaping the noise of the city and enjoying pristine nature—Junglia is a new destination-type resort that goes beyond conventional theme parks by fusing immersive experience content with relaxation, exploration, gastronomy, and culture. NPR has been selected as the official communication partner for the Junglia Project in K

EV Trend Korea 2025, Korea's leading electric vehicle industry exhibition, will be held from June 3 (Tue) to June 5 (Thu) at Hall A of COEX in Seoul. Marking its 7th edition, EV Trend Korea has established itself as a representative platform leading the transition to eco-friendly mobility, showcasing the latest trends and technologies across the entire related industry—including electric vehicles (EVs), batteries, and charging infrastructure—all in one place. This exhibition

'SWAY' is a premium RTD (Ready-to-drink) vodka soda brand that captures the sensibility of New York and Korean trends. The two founders of SWAY, who had lived in the United States and Canada for a long time, realized that there was no "Vodka Soda" product in Korea—characterized by a pure and clean taste from a blend of vodka, fruit juice, and sparkling water. Through "SWAY," they introduced the RTD category, which had already established itself as a major trend in the U.S. al

COEX Exhibition Team, the center of planning and execution leading the exhibition industry – Selected as the official PR agency for key industry exhibitions such as EV Trend Korea 2025 and the Autonomous Mobility Industry Exhibition The exhibition industry is a field where not only planning capabilities but also execution skills and a deep understanding of the industry are crucial. Based on our experience supporting the successful business of domestic and international compan

HCG (Human Consulting Group) is the only HR Total Solution Provider in Korea that provides integrated consulting, e-HR solutions, and outsourcing services based on an insightful understanding of the environment of domestic companies and their overall HR systems and organizations. Having built customer trust over a long period of 24 years, HCG has over 800 client companies and 680,000 HR solution users, and approximately 200 HR professionals are dedicated to providing HR servi

Founded in January 2019, VD Company ( www.vdcompany.co.kr ) is a company leading the domestic service robot market as an "RX (Robot Transformation) Developer leading the robotization of traditional industries." VD Company is pioneering new markets and maximizing operational efficiency in various industrial sectors such as food service, logistics, and cleaning through innovative robot technologies and solutions. With the goal of becoming the global No. 1 service robot RX compa

Truth Of Beauty TOVE ( https://truthofbeauty.kr/ ) is a skincare brand that understands the diverse spectrum of the skin and researches the power of natural ingredients to formulate products that are true to their function. TOB, which pursues the harmony of connection and science, aims for ethical ingredient selection and sustainable manufacturing processes, and proposes an 'authentic beauty routine' that positively transforms not only the skin but also the attitude toward li

NPR is partnering with Tata Daewoo Mobility as their digital PR partner. There was a very important project at Tata Daewoo Mobility this year. That is precisely producing a 'brand film'! Tata Daewoo Mobility had already produced the first episode in 2020 and the second in 2022 in a drama format under the theme of 'Life Truck,' and the third episode, being produced this year, was an important project that had to provide a conclusion while maintaining continuity with the storie

NPR has entered into a partnership with the global solution company Sprout Social ( www.sproutsocial.com ) and is supplying a solution equipped with social media management and social intelligence analysis functions in Korea. As a leading platform in the field of social media management and analytics software, it is used by over 30,000 companies worldwide. We provide social media publishing, AI-based analytics, and business intelligence capabilities. It is possible to establi