News & Updates from NPR

NPR has been selected as the official PR partner for the Korean market of W Kuala Lumpur, Marriott International's lifestyle hotel brand. Inspired by the dynamic energy of New York, W Hotels is a brand that pursues a free-spirited experience distinct from conventional luxury. Based on the 'Jungle Glam' design concept, which combines Malaysia's nature with the glamour of a metropolis, W Kuala Lumpur has established itself as a space symbolizing the city's sensory energy. In pa

Ahead of the spring/summer season, beauty brands are expanding consumer touchpoints through experiential marketing that spans both online and offline channels, and attempting to shift perceptions regarding new skin concerns. NPR successfully held the offline experiential event 'Frozen Cream – Cooling Lab' with LG Household & Health Care's beauty brand belif. Belif, a true herbal cosmetic brand, is a skincare brand that pursues 'True Hydration' to nourish the skin's essence un

With the recent proliferation of generative AI-based information search, the corporate digital marketing environment is facing a significant turning point. Moving beyond traditional search engine-centric SEO strategies, how a brand is perceived and structured in an environment where AI generates and recommends information is establishing itself as a core competitive advantage. Amidst this trend, Semrush, a global brand visibility platform company, has launched a full-scale en

Building a New Order Ten years ago, NPR began with a realization:there were questions that could no longer be answered by conventional approaches. On December 28, we reach the result of that decision—our 10th anniversary. Building a new order always comes at a cost. It requires abandoning familiar methods and accepting unproven choices. Yet without that process, no new path ever truly opens. The past decade at NPR has been a period of testing new standards in reality. We oper

OB Beer, a leading company in the domestic beer market, has established itself as a company that practices social responsibility, going beyond being merely an alcoholic beverage company, through a sustainable management strategy that encompasses environmental, social, and responsible management. NPR has been a communication partner designing OB Beer's sustainable management direction, working on social contribution communication strategies for the past three years, and will c

Global fashion brand Classy Club successfully concluded its flagship store opening event in Seongsu-dong, Seoul on November 12. Classy Club is a brand rapidly gaining attention in the fashion and lifestyle market, pursuing 'Authentic Self-Expression' based on a refined design sense and humorous sensibility. Since its launch in 2018, Classy Club has continued its steady growth by introducing a diverse range of products reflecting its brand philosophy, including clothing, acces