[New Client] Alphonso, the company setting a new standard for CTV advertising - LG Ad Solutions

As the digital media environment changes rapidly, the ability to accurately measure advertising effectiveness and design strategies based on consumers' actual viewing behavior is becoming increasingly important. Amidst these changes, Alphonso, a global leader in Connected TV (CTV) data and advertising technology, is leading the market by setting new standards. As Alphonso's PR partner in Korea, NPR has undertaken strategic communications to ensure that the technology-focused company's message is delivered accurately and clearly to the Korean market.

LG Ad Solution operator Alphonso

Alphonso is a CTV data and advertising technology company that originated in Silicon Valley, USA. Currently operating under the LG Ad Solutions brand, it provides services such as ad effectiveness measurement, targeted advertising, viewing analysis, and brand lift analysis based on global smart TV user data. It has earned high trust in the global market for its ability to prove performance based on advertisers' actual conversion data and viewing behavior, and has established itself as a core platform in the rapidly growing CTV market.

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Alphonso Korea Official Communication Channel, NPR

NPR will take the lead in carrying out communication activities within Korea for Alfonso, who does not have a separate branch or spokesperson in the country.

NPR plans to implement the following communication strategies to effectively convey Alphonso's technical strengths and global capabilities in the Korean market.

First, we reinterpret technology-centric messages used in the global market into language that is easy for Korean journalists and industry experts to understand. Rather than simply introducing technology, we enhance value delivery by explaining it with a focus on market changes and industrial significance.

Second, we design an agenda centered on the new media ecosystem created by the CTV market. Focusing on topics such as viewership data analysis, advertising efficiency, and digital transformation, we plan strategic exposure to ensure that Alphonso is recognized by the Korean media and industry as a "company that sets market standards."

Third, we establish a stable communication environment by diagnosing potential misunderstandings or issues that global companies may face in the Korean market. This is because, in complex technology and data-driven industries, accurate message management is directly linked to brand credibility.

Based on its experience in digital-based integrated communications across various industries, NPR has effectively delivered messages from data and tech companies to the domestic market. The collaboration with Alphonso holds significance beyond simple PR and is expected to play a crucial role in establishing a CTV-based advertising ecosystem in the Korean market.

Ashish Chordia, Co-founder and board memeber of Alphonso

CTV is now growing beyond a new form of TV advertising into a crucial platform that enables data-driven marketing strategies. The combination of Alphonso's technological prowess and NPR's strategic communications will enable us to more clearly demonstrate the expansion and value of the CTV market in Korea as well.

NPR plans to continue working with Alphonso to promote the potential of CTV and data-driven advertising in the Korean market and support brands and media in establishing new standards amidst the changing media environment. We will deliver Alphonso's technological value to a wider range of companies and industries through integrated communication that connects advertising efficiency, viewer data analysis, and media strategy.