[New Client] Truth Of Beauty TOV, a natural skincare brand

Truth Of Beauty TOVE ( https://truthofbeauty.kr/ ) is a skincare brand that understands the diverse spectrum of the skin and researches the power of natural ingredients to formulate products that are true to their function.

TOB, which pursues the harmony of connection and science, aims for ethical ingredient selection and sustainable manufacturing processes, and proposes an 'authentic beauty routine' that positively transforms not only the skin but also the attitude toward life for its customers. Based on this brand philosophy, TOB has newly introduced its flagship product, the Collagen Tok Tok Shot 500 Boosting Cleansing Balm.

NPR has planned and executed various digital marketing activities centered on the new product 'Collagen Tok Tok Shot 500 Boosting Cleansing Balm,' and is operating a community experience group, producing YouTube short-form content, Instagram Reels and blog posts, and running a free seeding program for beauty influencers.

NPR naturally introduced a night care routine for the skin to consumers by utilizing the campaign keyword "Sjalmeok Routine" (a routine where skincare works well) with TOB's new products, the Collagen Tok Tok Shot 500 Boosting Cleansing Balm and the Vita Snow Tomato Sparkling Super Shining Mask. NPR's strategic digital marketing, which conveyed the product experience in a friendly manner and raised awareness of the brand and product quality, succeeded in naturally connecting consumers with the value of "true beauty" pursued by TOB, and is making a tangible contribution to the initial market entry of the new products and the rise in brand awareness.