[NPR Sketch] Truckers Become Family! The Production Story of the Tata Daewoo Mobility Brand Film

NPR is partnering with Tata Daewoo Mobility as their digital PR partner.

There was a very important project at Tata Daewoo Mobility this year.

That is precisely producing a 'brand film'!

Tata Daewoo Mobility had already produced the first episode in 2020 and the second in 2022 in a drama format under the theme of 'Life Truck,' and the third episode, being produced this year, was an important project that had to provide a conclusion while maintaining continuity with the stories of episodes 1 and 2. Additionally, as it was scheduled to be screened at the commemorative event marking Tata Daewoo Mobility's 30th anniversary this year, there was the challenge of ensuring that it would resonate with distinguished guests visiting from around the world.

At NPR, we held meetings not only with Tata Daewoo's working teams but also with the CEO, thoroughly documenting all of Tata Daewoo Mobility's needs.

At the same time, we planned this video to resonate with the hearts of viewers and to create a video that anyone, not just those who drive Tata Daewoo vehicles, can relate to. We wanted to create a video that gives strength to the truckers who are driving on dark roads right now.

It goes without saying that skilled people are needed to create a good work!

We produced the video under the overall planning of NPR, together with the nation's top directors, writers, film crews, and actors.

Storyboard

Filming location scouting

And I spent several days filming throughout Gunsan, where Tata Daewoo Mobility's headquarters is located.

I would like to introduce the work that was created in this way.

https://www.youtube.com/watch?v=_N6wtm6swKk

https://www.youtube.com/watch?v=EBhlP8xozPA

While carrying out this project, I had the opportunity to once again appreciate the hard work of the truckers who travel across the country and the social roles they play.

Just like the phrase included at the end of the video,

I dedicate this video to the 210,000 truckers who have shared the journey of life with Tata Daewoo.