[New Client] Premium RTD (Ready-to-drink) Vodka Soda: SWAY

'SWAY' is a premium RTD (Ready-to-drink) vodka soda brand that captures the sensibility of New York and Korean trends.

The two founders of SWAY, who had lived in the United States and Canada for a long time, realized that there was no "Vodka Soda" product in Korea—characterized by a pure and clean taste from a blend of vodka, fruit juice, and sparkling water. Through "SWAY," they introduced the RTD category, which had already established itself as a major trend in the U.S. alcohol market, tailored to the Korean market.

SWAY uses 100% real fruit juice and premium French vodka, offering a clean and refreshing drinking experience with low calories in the 110kcal range and a low alcohol content of 4.5% ABV. It is available in three flavors: Grapefruit, featuring an exquisite sweet and bitter aroma with a clean finish; Pineapple, boasting rich juice and subtle acidity; and Peach, characterized by fragrant flavor and a smooth finish.

SWAY proposes a new lifestyle that goes beyond products, making even the moment of drinking light and enjoyable for those who enjoy every moment of life in style—including the health-conscious MZ generation, young office workers who enjoy light and trendy drinking, and home drinking/home party enthusiasts seeking new drinking experiences.

As SWAY's PR partner, NPR plans to work together to introduce the new RTD category to consumers and promote a healthy and enjoyable drinking lifestyle.