[New Client] K-Living Brand LIVINGCREATOR

LIVINGCREATOR, a rapidly growing K-living brand both domestically and internationally, has selected NPR as its official PR partner. LIVINGCREATOR is a brand gaining attention in the lifestyle market by proposing a 'Healthy Pleasure' home culture based on stylish colors, safe materials, and enjoyment.

Since its founding in 2018, the company has continued its steady growth by introducing lifestyle innovations that combine practicality and design, such as the convenient cooking container 'Pushlock', the microwave-safe stainless steel container 'Jikyeoten', the eco-friendly G7 ceramic cookware 'Yoriyori', and the reusable silicone bag 'Jikyeobag'.

Currently, we are solidifying our foundation as a global brand by expanding into major overseas distribution networks, including Hyundai Department Store, Olive Young, and GS Home Shopping, as well as the U.S., Japan, Hong Kong, and Singapore.

In particular, Living Creator has been expanding its reach to lifestyle consumers this year through a collaboration-centered brand expansion strategy. It is leading the message that "the era of personal taste applies to home living" through extensive brand partnerships, such as the launch of color-based collaborative products with 29CM, Kurly, and Korean Air, a collaboration with 'Squid Game Season 3,' and participation in global design fairs.

NPR is responsible for Living Creator's overall domestic and international communication strategies. Based on the brand's core values of safety, trust, design philosophy, and consumer-participatory brand experience, we carry out strategic publicity activities, including media relations (short news items, feature articles, representative interviews, etc.).

Living Creator is a brand that creates a new living culture together with consumers, under the philosophy of “creating a joyful, safe, and colorful life.” NPR will play a role in effectively communicating the brand story and product value both domestically and internationally, so that Living Creator can leap forward as a global living brand representing Korea.