[NPR Sketch] Semrush × NPR, 'AI Audit' Session with OB Beer

As AI search becomes part of everyday life, companies are facing a new dilemma. Just as important as appearing at the top of search results, how AI recognizes and describes a company's brand has emerged as a crucial variable in PR strategy.

On May 18, NPR visited client OB Beer with the APAC team from Semrush, a global AI search optimization platform. On that day, we conducted an 'AI Audit' session to directly verify, using real data, how the OB Beer brand is actually being exposed on major AI platforms such as ChatGPT and Google AI.

This session was divided into two parts: PR/CSR and marketing.

As the presentations were tailored to each team's interests, the Q&A session following them was also enthusiastic.

Based on the world's largest digital data accumulated over 17 years, Semrush has established itself as the world's No. 1 platform in the field of AI search optimization. Acquired by Adobe in April of this year, it has built an even stronger data infrastructure and is currently expanding its services across Asia, including Korea.

This session is the first example demonstrating how the partnership between NPR and Semrush can be applied in the actual field at a client site. Moving forward, NPR plans to continue combining its PR expertise with Semrush's data platform to support client brands in being accurately recognized and strategically managed within the changing AI search environment.