[New Client] Nordic Oral Health Brand Jordan

Nordic oral health brand Jordan has selected NPR as its PR partner.

Jordan, which introduced its first toothbrush in Norway in 1927, is a brand that has been leading the global oral care market with innovative functionality and sophisticated design.

Jordan offers an age-specific lineup tailored to every stage of oral development — from infants to adults — taking responsibility for the whole family's oral health. With its 'Step' series for infants and toddlers leading the way, the brand continues to expand its children-focused product portfolio spanning toothpaste, dental floss, and electric toothbrushes, establishing itself as a brand dedicated to helping children build healthy brushing habits.

In the Korean market, Jordan has built strong consumer trust by ranking No. 1 in children's toothbrush sales for five consecutive years from 2020 to 2025. Through offline touchpoints such as children's oral health education programs and baby fairs, the brand continues to create opportunities for parents and children to experience Jordan firsthand. With the domestic launch of its electric toothbrush 'Uti' in 2026, Jordan is set to expand its brand communication into new territory.

NPR takes charge of Jordan's overall domestic communication strategy. We will lead strategic media relations centered on the brand's story of delivering joyful brushing experiences for children, as well as its newly launched products.

Building on the trust Jordan has established in Korea's children's oral care market, NPR will ensure the brand's value and product strengths are communicated effectively to a wider consumer audience.