[New Client] Beauty & Healthcare Company NEOPHARM

NEOPHARM is a beauty and healthcare company built on expertise in skin science. Since its establishment in 2000, the company has focused on skin barrier research and developed a diverse portfolio of specialized skincare brands backed by its strong R&D capabilities, including its proprietary MLE® (Multi-Lamellar Emulsion) technology.

NEOPHARM’s key brands include ATOPALM, a skincare brand specializing in sensitive skin; Real Barrier, focused on strengthening the skin barrier for sensitive skin; ZEROID, a medical skincare brand; and Derma, a body derma care brand. Together, these brands address a wide range of skincare needs, from infants and children to adults and from facial to body care, while continuing to build expertise in their respective categories.

Building on the brand competitiveness established in Korea, NEOPHARM has also been expanding its presence in global markets. The company is broadening its online and offline distribution channels through platforms and retailers including Amazon and TikTok Shop in the U.S., as well as Qoo10, LOFT, and Rakuten in Japan, while also extending its reach into the U.K. and Southeast Asia. Through this expansion, NEOPHARM continues to create more opportunities to connect with consumers worldwide.

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As NEOPHARM’s PR partner, NPR will communicate a wide range of stories to the media, from the company’s R&D achievements and proprietary technologies to key brand initiatives and business performance in Korea and overseas. Beyond promoting individual products and brands, NPR will develop strategic communications that highlight NEOPHARM’s technological expertise and growth potential, helping strengthen its presence as a beauty and healthcare company.