[New Client] W Kuala Lumpur Signs Official PR Partnership with NPR for Korea

NPR has been selected as the official PR partner for the Korean market of W Kuala Lumpur, Marriott International's lifestyle hotel brand.

Inspired by the dynamic energy of New York, W Hotels is a brand that pursues a free-spirited experience distinct from conventional luxury. Based on the 'Jungle Glam' design concept, which combines Malaysia's nature with the glamour of a metropolis, W Kuala Lumpur has established itself as a space symbolizing the city's sensory energy. In particular, it offers travelers an exotic yet sensual experience through interiors that offer a modern reinterpretation of local traditional Batik patterns and the aesthetics of Wau.

W Kuala Lumpur offers a multicultural gastronomic experience through YEN, a contemporary Cantonese restaurant that offers a modern reinterpretation of traditional Chinese cuisine, and Dining Flock, which presents Pan-Asian dishes themed around local ingredients and 'fire'. Additionally, at the rooftop WET Deck overlooking the Petronas Twin Towers, a variety of programs run year-round to enjoy the city's energy, including poolside relaxation, South American-style grilled dishes, a mixology program selected as one of Malaysia's Top 10 Best Bars, and the 'Jungle City Beats' music event.

In addition, we are expanding diverse lifestyle experiences through collaborations with iconic global brands, such as the French luxury champagne house Veuve Clicquot. Furthermore, through W’s signature service, the 'Whatever/Whenever' philosophy, and the local curation program 'W Insider,' we are connecting travelers with vibrant urban experiences, ranging from hidden restaurants to pop-up exhibitions.

In celebration of the 2026 'Visit Malaysia Year,' NPR plans to effectively convey the brand value of W Kuala Lumpur's 'Energetic Luxury' to the Korean market, explore various content opportunities centered on media relations, and introduce new travel experiences to domestic travelers.