[New Client] COEX Selected as Official PR Agency for Exhibition Business

COEX Exhibition Team, the center of planning and execution leading the exhibition industry – Selected as the official PR agency for key industry exhibitions such as EV Trend Korea 2025 and the Autonomous Mobility Industry Exhibition

The exhibition industry is a field where not only planning capabilities but also execution skills and a deep understanding of the industry are crucial. Based on our experience supporting the successful business of domestic and international companies as a bridge connecting businesses and visitors since the opening in 1979, the COEX Exhibition Team is leading industry trends by building platforms that create diverse business opportunities.

In the second half of 2024, NPR partnered with the COEX Exhibition Team and was selected as the official PR agency for 'EV Trend Korea 2025' and the 'Autonomous Mobility Industry Exhibition,' scheduled to be held in 2025. This contract win is a significant step for NPR, as it involves handling external communications for a strategic exhibition project that encompasses the entire mobility industry.

▲ 서울 코엑스 A홀 전경

As the largest exhibition center operator in Korea, the COEX Exhibition Team is directly responsible for attracting and operating over 250 exhibitions annually. We are trusted by the industry not only for exhibition operations but also for our planning and execution capabilities for specialized industrial exhibitions that reflect industry trends. Through promising domestic and international exhibitions, we foster industry ecosystems and facilitate practical networking among companies .

In particular, we have extensive experience in planning exhibitions for high-tech industries such as mobility, bio, beauty, consumer goods, and semiconductors, and possess accumulated operational know-how for major specialized B2B exhibitions including EV Trend Korea, InterBattery, Mobility Show, and Bio Korea.

▲ EV 어워즈 2023 시상식

NPR x COEX: Strategic Communication Connecting the Mobility Industry

EV Trend Korea 2025 , the subject of this contract, is Korea's leading electric vehicle industry exhibition hosted by the Ministry of Environment and co-organized by COEX, the Korea Battery Industry Association, and the Korea Automotive Environmental Association. To be held at COEX in June 2025, this event is expected to be attended by numerous key companies comprising the electric vehicle ecosystem, including automakers, battery manufacturers, charging infrastructure companies, and software firms. NPR will carry out comprehensive communication centered on media relations, ranging from identifying issues in advance to managing coverage and creating on-site content .

In addition, by also securing the contract for the autonomous mobility exhibition scheduled for the second half of the year, NPR has established itself as a key partner for exhibition promotion in the future mobility sector.

Through this partnership, NPR plans to strengthen its role beyond simple promotion, serving as a media strategy architect for industrial exhibitions and a partner encompassing public communication . We look forward to seeing the synergy created by our collaboration with the COEX Exhibition Team.